MAD Agency Daily
Wednesday, August 31, 2016
  • Shakeup At Saatchi New York: Andrea Diquez Is Named CEO

    Diquez has been elevated to CEO, replacing Brent Smart. Javier Campopiano will take over for Jay Benjamin as chief creative officer. Diquez, who began … Read the whole story

  • Check The App Then Take A (Ricola) Cough Drop

    Ricola is introducing an integrated campaign to better position Ricola products as an everyday wellness option versus a product that you use only when … Read the whole story

  • 'Afoot And Light-Hearted,' Volvo Borrows From Walt Whitman

    Volvo's ad campaign for its new S90 luxury sedan, from Grey New York, features actor Josh Brolin reciting lines from the famous poet's "Song … Read the whole story

  • Humane Society: Just Say No To Puppy Mills

    Rokkan and The Humane Society of the United States (HSUS) are launching a new animated campaign designed to resonate with younger viewers to educate … Read the whole story

  • StrawberryFrog Names Tyler DeAngelo As ECD

    DeAngelo was previously with William Morris Endeavor where he worked with beer giant AB InBev, and helped to craft projects with the NBA and … Read the whole story

  • The Road To Ignition

    It is no coincidence that media agencies have been redefining their buying departments. Many have adopted "activation" or "investment" as a way to modernize … Read the whole story

  • Clients Don't Really Lie, Cheat, And Bully Their Marketing Agencies, Do They?

    Over the past 25+ years, I have had my fair share of awesome clients that have respect for the craft of marketing agencies of … Read the whole story