MAD Agency Daily
Wednesday, September 21, 2016
  • Publicis Groupe May Name CEO Successor By November

    Publicis may announce a new CEO as early as November, according to current CEO Maurice Levy, who spoke at the Goldman Sachs media conference … Read the whole story

  • Maxus Bolsters Global Leadership Team

    The agency has created two new global C-Level positions, including a chief client officer post filled by Dan Benedict and a chief talent officer … Read the whole story

  • Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale

    When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the … Read the whole story

  • Certifiable: Gummy Vitamins Hypes USP Status In New Campaign

    The brand announced that Adult Gummies Vitamin D, Vitamin C, Energy B12 and Fish Oil all received the United States Pharmacopeia (USP) Verified Mark … Read the whole story

  • Laurel Rossi Joins Rauxa As CMO

    Rossi, who joins from Havas, is tasked with building the agency's brand-consulting, experiential, and social capabilities. She'll also focus on fulfilling the agency's stated … Read the whole story

  • The Key To Transparency Is Technology, Not Just Terms And Conditions

    Marketers have been clamoring for more transparency and accountability. Two recent reports from the Association of National Advertisers underscore the urgency. And while the … Read the whole story