by Larissa Faw
Publicis' organic revenue growth was 1.9% for the first nine months of 2016. Exchange rates impacted revenue negatively by about $49.37 million, or 1.9% … Read the whole story
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by Richard Whitman, Columnist
Here we go again. Yet another agency promises to reinvent the ad agency by -- surprise -- doing things in a completely different way! Read the whole story
by Steve McClellan
George Musi, svp and head of analytics and insights at the Publicis Groupe agency, told attendees at a MediaPost event Wednesday that the industry … Read the whole story
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by Richard Whitman, Columnist
The Digital Place Based Advertising Association (DPAA) and Cannes Lions announced today a Video Everywhere Summit joint promotion, in conjunction with sponsoring company AMI … Read the whole story
by Larissa Faw
Avon has not had an incumbent for offline media in North America in a number of years. The beauty brand became a private company, … Read the whole story
by Larissa Faw
The industry has not seen the full fallout from Facebook's misattributing viewing metrics, says Publicis Media Exchange CEO Dave Penski. It will impact client … Read the whole story
by Larissa Faw
Images portray real people in normal situations heightened by the fact that they happen to be on a yacht. The scenes, photographed by Roger … Read the whole story
by Steve McClellan
Brent Anderson, Chief Creative Officer of TBWA\Chiat\Day Los Angeles, will be moving to TBWA\Media Arts Lab as Chief Creative Officer, leading the creative vision … Read the whole story
by Larissa Faw
The "Changing Minds" campaign is designed to motivate teachers, coaches, school counselors, school nurses and other adults who regularly interact with children to take … Read the whole story
by Larissa Faw
Founded in 2010, Fiverr serves as a freelance network for digital services, such as graphic design, music and video editing, marketing and copywriting. There … Read the whole story
COMMENTARY
by Nissa Gutierrez, Op-Ed Contributor
It's Evaluate Your Life Day, so it might be a good time to do just that. And you might want to reflect a bit … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Advertising and marketing; these two words get thrown around quite often and many people think they're synonymous at first glance, but in reality they … Read the whole story