• by Amy Corr  @MediaPostOTL, October 19, 2016

Who Gives a Crap, an Australian toilet paper brand, launched an amusing online video that draws attention to a serious subject: clean water. The company donates half of its profits to WaterAid, a charity that helps build toilets and provide clean water supplies to people around the world.

The ad features Australians performing normal daily activities: dropping the kids off at school, laying cable and baking brownies. Each activity is a euphemism for pooping -- my personal favorite was the man dumping Lincoln Logs out of a wheelbarrow. The ad notes that just one crap a day using Who Gives a Crap TP can make a difference for someone less fortunate.

CHE Proximity created the campaign.