by Steve McClellan
The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less … Read the whole story
by Steve McClellan
In North America, Havas reported an organic revenue decline of 1.2% for the third quarter, with organic revenue flat for the first nine months. … Read the whole story
by Larissa Faw
Developed with agency Haberman, the creative centers around Stella & Chewy's Meal Mixers, a product that can be added to regular dry dog food … Read the whole story
by Larissa Faw
The luggage company has typically focused on product features. A new campaign from Connelly Partners focuses more on the stories of Samsonite toting travelers. Read the whole story
COMMENTARY
by Zach Rosenberg, Op-Ed Contributor
When it comes to living and working in an environment where digital media, creativity, global communications, the entertainment industry and advertising converge, it's hard … Read the whole story
by Karlene Lukovitz
The intention of reaching out to the growing Hispanic consumer base is also clear. As revealed last month, the new actor can speak Spanish, … Read the whole story
by Laurie Sullivan
Google has acquired a startup called Eyefluence, known for its eye-tracking technology, that could turn up the heat on its virtual reality effort, Daydream. … Read the whole story
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by Richard Whitman, Columnist
The three friends had worked together in account service at Chicago's Energy BBDO. Read the whole story
COMMENTARY
by The Editor
MediaPost is accepting submissions for its annual 'Agency of the Year' awards through the end of October. Read the whole story