The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less … Read the whole story
In North America, Havas reported an organic revenue decline of 1.2% for the third quarter, with organic revenue flat for the first nine months. … Read the whole story
Developed with agency Haberman, the creative centers around Stella & Chewy's Meal Mixers, a product that can be added to regular dry dog food … Read the whole story
The luggage company has typically focused on product features. A new campaign from Connelly Partners focuses more on the stories of Samsonite toting travelers. Read the whole story
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When it comes to living and working in an environment where digital media, creativity, global communications, the entertainment industry and advertising converge, it's hard … Read the whole story
The intention of reaching out to the growing Hispanic consumer base is also clear. As revealed last month, the new actor can speak Spanish, … Read the whole story
Google has acquired a startup called Eyefluence, known for its eye-tracking technology, that could turn up the heat on its virtual reality effort, Daydream. … Read the whole story
The three friends had worked together in account service at Chicago's Energy BBDO. Read the whole story
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MediaPost is accepting submissions for its annual 'Agency of the Year' awards through the end of October. Read the whole story
Ebates and its agency Duncan/Channon are turning to humor to dispel skepticism about cash-back shopping to support the online platform. While previous campaigns have … Read the whole story
M&C Saatchi LA promoted Maria Smith to executive creative director. Smith has been a creative director, associate creative director and copywriter for 12 years, … Read the whole story
Red Tettemer O'Connell + Partners (RTO+P) was tapped as agency partner for Speck, a manufacturer of protective smartphone cases. "Speck is an undisputed leader … Read the whole story
