Despite rapid change in the media landscape, lack of training means marketers are ill-equipped to handle new areas such as digital or programmatic, according … Read the whole story
The agency was able to segment the respondents by their political affiliation, Republican or Democrat. Not surprisingly, respondents from each party saw the opposing … Read the whole story
Desmond has been on leave since July, dealing with a family health issue. "This sabbatical allowed me to consider where my greatest entrepreneurial and … Read the whole story
The stock fell another 10% today amid speculation that the SEC might be expanding its probe of the company. Also, one of the firm's … Read the whole story
Stephen Diorio, the founder of Profitable Channels, will lead a new Digital Transformation practice at the combined entity, which will retain the Digital Surgeons.name. Read the whole story
With the help of its agency McCann Lima, Save The Children Peru is confronting the issue of teen pregnancy by using the subjects of … Read the whole story
The external agency is undergoing a period of reinvention - hardly a rare occurrence in an industry known for its rapid shifts. The trend … Read the whole story
We're less than two weeks away from the Presidential election and GS&P launched a website that allows people to create their own custom anti-Trump … Read the whole story
Y&R named David Patton as global president, charged with operational leadership across the regions. Patton will join the agency in January 2017, based in … Read the whole story
GKV was named agency of record for AbsoluteCARE, a health management company with centers in Atlanta and Baltimore. The agency will develop AbsoluteCARE's brand … Read the whole story