MAD Agency Daily
Monday, October 31, 2016
  • Scheppach Leaves Publicis, Strikes Out On Her Own

    Another top female executive is leaving Publicis Media. Tracey Scheppach, a long-time head of innovation at Publicis' Starcom unit and most recently executive vice … Read the whole story

  • Gotlieb Slams ANA Report On Transparency

    Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA's report on agency transparency released earlier this year as an … Read the whole story

  • Kettle Overhauls Town Sports International

    Digital agency Kettle is responsible for the entire project, creating everything from the in-gym experience to the entire digital ecosystem and logo design. Read the whole story

  • Celebs, Alums Featured In New Crimson Tide Campaign

    The University of Alabama is exploiting its visibility as the top college football team in the country to launch its first national advertising campaign … Read the whole story

  • Baldwin& Builds In-House Strategy Department

    San Francisco transplant Ashely Yetman has been hired as the agency's first director of brand strategy. She joins the agency from Eleven. Read the whole story