• by Amy Corr  @MediaPostOTL, October 28, 2016

Barker was awarded the Big Brothers Big Sisters of New York City account, following a review. Work was previously handled in-house. The agency will handle marketing strategy, creative and media planning and buying for the non-profit organization. Barker is developing a strategic marketing plan for BBBS of New York City, set to launch this fall.

"While we serve over 5,200 young people across the five boroughs each year, the need for more mentors is still greater than ever," said Hector Batista, chief executive officer of BBBS NYC. "As we continue our efforts to increase the number of volunteer mentors, tapping into the digital landscape is absolutely vital in achieving our goal of reaching young professionals. We look forward to working with Barker's team to implement strategic digital campaigns that will amplify our message and compel New Yorkers to step up and serve as positive role models to our city's children."