MAD Agency Daily
Wednesday, November 16, 2016
  • WPP, Spotify Forge Global Partnership

    Spotify has been ramping up its ad sales effort and has doubled its revenues in each of the last two years. The company told … Read the whole story

  • Mediavest | Spark Wins MTV Media AOR

    The agency will oversee all aspects of MTV and MTV2 media planning and buying. The award comes amidst a number of changes at the … Read the whole story

  • JWT, WPP 'Speechless' After Johnson's Latest Retaliation Claims

    Last week agency Chief Communications Officer Erin Johnson charged that JWT's retaliatory behavior had "escalated" since her return to work earlier this month after … Read the whole story

  • We Are Social Creates 'The Only Movie You Wouldn't Want To See'

    A video is the centerpiece for a campaign to bring awareness to the assault on human rights being carried out by the government of … Read the whole story

  • Mindshare: Men Have Fatter Black Friday Wallets

    Men will outspend women by nearly 70% on Black Friday and/or Cyber Monday according to a new study from Mindshare. Men will spend an … Read the whole story

  • Mindgruve Wins Cider Maker Martinelli's

    Mindgruve will be responsible for managing marketing campaigns, strategy, community management, creative, as well as analytics. The agency and its new client are preparing … Read the whole story

  • Erosion Of Trust In Advertising--So What?

    It would be ridiculous for me to list even a single example of how consumers' trust of advertisers and advertising in general has been … Read the whole story

  • Mobs, Filter Bubbles, Democracy

    You know I love to ask "why"? And last Tuesday provided me with the mother of all "whys." I know there will be a … Read the whole story