MAD Agency Daily
Wednesday, November 30, 2016
  • Havas Creates New Top Roles For Its 4 Largest Markets

    The French holding company issued a statement indicating that the new roles are designed to "ensure the creation and development of the most effective, … Read the whole story

  • The Calcification Of A Columnist

    I've been writing for MediaPost for over 12 years now. Many -- if not most -- of my columns have been focused on the … Read the whole story

  • In A World Increasingly Dominated By Platforms, GroupM Creates Its Own

    In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch … Read the whole story

  • Bogusky: The Long Tail Matters

    During his Keynote Interview at OMMA Denver, Alex Bogusky, Chief Eccentric Officer of Batshit Crazy Ventures, noted that as the world has become more … Read the whole story

  • Accenture Acquires UK Creative Shop Karmarama

    The purchase is the latest move into the marketing services realm for Accenture, which has a major presence in the digital sector, and will … Read the whole story

  • Advantage Solutions Acquires Upshot

    Upshot will continue to operate under its own name as it joins Advantage Marketing Partners, a collective of specialty agencies spanning experiential, shopper and … Read the whole story

  • SodaStream's Happy-Healthy Gift Giving Holiday Pitch

    While many gift-givers buy health-related presents, SodaStream's new holiday campaign asserts that these gifts usually end up being useless and unwanted by the recipient. … Read the whole story

  • WPP Adds Another Asset To Its Shopper Marketing Arsenal

    WPP has agreed to acquire Cincinnati-based Promotion Execution Partners ("PEP"), a project management and procurement company that oversees shopper marketing promotions for clients, in … Read the whole story