The account will be led out of the agency's New York office by partner Eli Peer. But the beverage brand will also continue to … Read the whole story
You may or may not have heard of Cincinnati-based Promotion Execution Partners but the marketing promotions firm employs 250 people in 20 offices in … Read the whole story
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Thanks to the data that digital creates, very disparate media offerings -- from radio networks to OOH companies -- are actually capable of many … Read the whole story
Some 70% of marketers will spend more on marketing in 2017, with 67% saying they will spend up to 75%. Some 19% said they … Read the whole story
- COMMENTARY
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke … Read the whole story
Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new … Read the whole story
Scognamiglio, a 17-year veteran of RAPP, served as acting CEO of the company --- a post he assumed in May after the departure of … Read the whole story
The "IT Anthem" video, from agency Traction, features three MCs rapping about common woes. The video's customization serves as the unique selling point. Throughout … Read the whole story
Developed with Kinetic Worldwide, WPP's out-of-home agency, and sibling media agency Maxus, the pre-release buzz effort leveraged Sunday Night Football's audience to debut the … Read the whole story
I can't like this Nike campaign enough. A series of TV spots asks viewers "Are We Running Today?" or "Are We Training Today?" -- … Read the whole story
RPA hired Marlon Hernandez as vice president, group creative director, Digital Group. He will manage the Digital Design group and guide digital programs for … Read the whole story
Following a review, Crossmedia was named U.S. media agency of record for Nando's, an international restaurant group known for its African-Portuguese chicken dishes. Crossmedia … Read the whole story
