MAD Agency Daily
Friday, December 23, 2016
  • Publicis Media Scoops Up Fiat Chrysler, Mars Accounts

    Publicis media agency Starcom will manage the Fiat Chrysler business across APAC, China and Europe, following a formal review that included incumbent Maxus. The … Read the whole story

  • Search Agency Of The Year: Acronym

    It was a great accomplishment for Acronym to get a patent for a mapping system in secure search -- a feat that the U.S. … Read the whole story

  • Crossmedia Is U.S. Bank's New Media Agency

    The New York-based media agency won the assignment after a review. The long-time incumbent was Empower MediaMarketing. Read the whole story

  • TD Bank Appoints TBWA\Chiat\Day As Creative AOR

    The appointment follows a review that began in May for both the company's creative and media assignments. Earlier this week the financial services firm … Read the whole story

  • Kia Introduces First Hispanic Social Media Campaign

    Developed with Grupo Gallegos, the five-video campaign shows Santa as a fish out of water while doing daily chores at his new home away … Read the whole story

  • Google To Launch Podcasts For Agencies Through Partner Program

    Google will publish a set of podcasts early next year that will put agencies behind the microphone to share their expertise and insights on … Read the whole story

  • The Importance Of 'False Positive' Brand Advocates

    How to identify and target brand advocates -- who will spend hours reading your content, watching your videos, and attending your events -- but … Read the whole story