by Steve McClellan
Back in the fall, Walmart consolidated its $900 million U.S. media assignment with Minneapolis-based Haworth Marketing + Media. Today, the big box retailer confirmed … Read the whole story
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by Richard Whitman, Columnist
California-based AMF has hired Geoff McGann as the agency's executive creative director. AMF is tapping McGann's years of experience on campaigns such as Nike's … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If 2016 was nothing else, it was a watershed year for the concept of branding. In the previous 12 months, we saw a decoupling … Read the whole story
by Steve McClellan
The report -- which is looking into digital services provided by the ad holding company's Japanese operations dating back to 2012 -- was originally … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The stuff is out there. It's free. Why subscribe? Well, there are several reasons, and isn't it high time for publishers to get busy … Read the whole story
by Joe Mandese
First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While … Read the whole story
by Larissa Faw
The campaign uses humor to make the 14-pound, two-foot robot human-like and demonstrate its capabilities, including a HD-camera to allow people to monitor pets … Read the whole story
by Larissa Faw
Developed with agency Omelet, the new effort includes two 15-second spots running on national TV channels and high-profile sports games on ESPN and ABC. Read the whole story