by Joe Mandese
Sight, sound and motion have long been the Holy Trinity of Madison Avenue's sensory perception -- and of TV's and video's dominance of advertising … Read the whole story
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by Richard Whitman, Columnist
Trump. Twitter. Trump and Twitter. The two go hand in hand like a baby and his bottle. One without the other is not a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Many people talk about the future of advertising. It's a hot topic, especially when you come from an agency background. I've sat in debates … Read the whole story
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by Joe Mandese
Mediasmith, the San Francisco-based independent agency that withdrew its membership from the 4As in September, has joined the Association of National Advertisers. Mediasmith Founder … Read the whole story
COMMENTARY
by Dan Curran, Op-Ed Contributor
The 2016 presidential election made it painfully clear that conventional tactics can spell doom. Both Donald Trump and Bernie Sanders knew their audiences and … Read the whole story
by Steve McClellan
The ad will be created by BBDO New York. It will be performed and broadcast during the first commercial break of the third quarter … Read the whole story
by Amy Corr
Created by adam&eveDDB, "Romance" marks only the third time the brand has advertised during the Super Bowl. Read the whole story
by Steve McClellan
The operation is up and running and has already completed a number of projects for clients including Verizon, Swarovski, 20th Century Fox, Delta Dental, … Read the whole story
by Larissa Faw
The tourism group worked with agency PB& on the project, which centers on the "Project Five by Five" film series. Seattle-based PB& was founded … Read the whole story
by Larissa Faw
Outfront Media's in-house creative unit, Outfront Studios is responsible for conceptualizing, creating, and developing the out-of-home campaign that aims to build awareness for Atlanta … Read the whole story