MAD Agency Daily
Friday, February 3, 2017
  • WPP's Ford Agency Acquires Hispanic Shop

    WPP's Ford-dedicated agency GTB has acquired Zubi Advertising, an ad agency that focuses on the Hispanic market in the US. Terms weren't disclosed. The … Read the whole story

  • Opting Out Of Super Bowl, Toyota Focuses On California On Game Day

    Developed with agency Saatchi & Saatchi LA, a local ad showcases the hydrogen-fueled Mirai, currently only available for purchase in California. On game day, … Read the whole story

  • Ad2pro Launches New Ad Agency

    The new shop is called Madras Brand Solutions and is led by industry veteran Fred Schuster. Also joining Madras are two Ogilvy & Mather … Read the whole story

  • HarborOne Bank Selects Partners & Simons For AOR Duties

    Partners & Simons will handle all creative and media to tell the story of the largest state-chartered cooperative bank in New England, with $2.4 … Read the whole story

  • Bella Hadid Stars In Latest Boghossian Campaign

    Developed with agency Select World, the campaign highlights the brand's newest diamond cutting technology. Each 'Les Merveilles' piece has diamonds arranged on four sides … Read the whole story

  • Collective Names Kerry Bianchi CEO

    Programmatic media firm Collective named Kerry Bianchi chief executive officer, adding to her role as president. Collective Founder Joe Apprendi will take the position … Read the whole story

  • Advertising's Top Model

    2016 was rife with stories pointing out the decay of advertising. The saddest of those suggest we have lost our way. If so, the … Read the whole story