• by Larissa Faw , February 2, 2017

HarborOne Bank has selected Partners & Simons as its new AOR following a competitive pitch. The work had previously been spread among several agencies in the Boston area who also participated in the review.

Partners & Simons will handle all creative and media to tell the story of the largest state-chartered cooperative bank in New England, with $2.4 billion in assets, as it continues to grow and expand.

“At the heart of our relationship with our customers is trust, and Partners & Simons is uniquely positioned to communicate, celebrate and differentiate who we are as a trusted partner in our customers’ lives," says Dave Tryder, chief marketing officer, HarborOne.

The 14-branch bank was impressed by the quality of Partners & Simons’ creative product and the emphasis the advertising agency puts on helping clients build and maintain honest, trusting relationships with their customers.

HarborOne is the parent company of Merrimack Mortgage, LLC, a full-service mortgage lender with offices in Massachusetts, New Hampshire, Connecticut and Maine, and other states.