After the deal closes-expected by March 31--Bradley J. Gross, a managing director in the Merchant Banking Division of Goldman Sachs, will join the MDC … Read the whole story
Why do I bring up MaleCopywriter? Well, a Toronto-based ad agency, The Garden, is out with a new business promotion that involves a Travelocity-esque … Read the whole story
Skipping past skippable video ads has become an "ingrained behavior" for most consumers, according to results of a media trial released this morning by … Read the whole story
In the campaign, kicking off with a web series, Slater portrays a hacker who systematically compromises a company's security system-from mailroom to boardroom. He … Read the whole story
Fernandez will continue to lead the Gatorade global account while taking on the duties of Chief Creative Officer. He succeeds Brent Anderson who moved … Read the whole story
Vitrone becomes the New York-based agency's sixth partner and first CCO. He'll report to CEO Mark Figliulo. Read the whole story
Mergers force leaders to deal with a variety of egos with conflicting viewpoints. That in itself is a challenge. Agency owners rightfully take great … Read the whole story
Can the impact of fake news and the resulting backlash actually strengthen mainstream news outlets and dismantle Facebook and Twitter over time? Read the whole story
Sberbank, the oldest and largest bank in Russia, launched "Surprise Keeper," a Google Chrome extension that lets users shop for their loved ones without … Read the whole story
Heavenspot, part of M&C Saatchi LA, is elevating Geoff Oki to creative director to lead the 15-person creative team as well as manage the … Read the whole story
Following a review, Crossmedia, was named media agency of record for Nissin Foods USA, makers of instant ramen noodle products like iconic Cup Noodles, … Read the whole story