MAD Agency Daily
Friday, February 17, 2017
  • Subway Recooks Cookie Notifications

    Developed by McCann London, the campaign gives Subway digital cookie acceptors the chance to enter their email address to receive a voucher for a … Read the whole story

  • Media Kitchen Opens In London

    The new operation, dubbed TMK London, will be led by Managing Director, Brooke Reno. She'll report to Media Kitchen President Barry Lowenthal. Reno is … Read the whole story

  • 'Has America Lost Its Courage?' Asks Hiscox

    Small-business insurer Hiscox and its agency gyro are out with a new campaign dubbed 'I'mpossible.' The apostrophe between the letters I and m is … Read the whole story

  • The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16

    The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at the market close on Thursday. The global-ad tech platform reported more than $1 … Read the whole story

  • The Community Opens Office In London

    The Publicis Group-owned shop launches with a small group of clients, including Tesco Mobile and Britain's Beer Alliance. The office opens with 12 people … Read the whole story

  • Starcom Most Awarded Media Shop Of 2016

    Publicis' Starcom USA unit was the most awarded media agency of 2016, according to findings of an analysis of the major media-related awards of … Read the whole story

  • Why Voice Won't Replace Screen Search

    There's a lot of talk that companies need to prepare for a world where voice is the primary -- or the only -- way … Read the whole story

  • Bubble Trouble

    15 years ago, the Pew Research Center opined that there was no evidence of "information bubbles." We had asked because we suspected that the … Read the whole story