MAD Agency Daily
Tuesday, February 21, 2017
  • Omnicom Media Group Tops In New Business In 2016

    That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts … Read the whole story

  • Accenture Acquires Germany's SinnerSchrader

    SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture … Read the whole story

  • Haribo Imports UK Campaign To America

    Haribo and its U.K. agency Quiet Storm came up with the original concept and executed it overseas. Now, Haribo and Quiet Storm feel the … Read the whole story

  • Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'

    A promising "watermarking" technology that would bind the ad industry's Ad-IDs with commercials and the programming content they run in has passed an important … Read the whole story

  • How You Can (And Should) Spend Less Time On Twitter

    I see many marketers struggling to maintain handles they started years ago, spending way too much time filling up content calendars and trying to … Read the whole story