That's according to a new report from media agency tracker RECMA, which found that the Group -- whose agencies include PHD, OMD and Hearts … Read the whole story

Chief among the changes are a shift from the translation of high level brand campaigns into localized campaigns for individual markets to a focus … Read the whole story

SinnerSchrader co-founder and CEO Matthias Schrader will retain his role and, after a transition period, will lead the joint digital agency business of Accenture … Read the whole story

A promising "watermarking" technology that would bind the ad industry's Ad-IDs with commercials and the programming content they run in has passed an important … Read the whole story

I see many marketers struggling to maintain handles they started years ago, spending way too much time filling up content calendars and trying to … Read the whole story

Geico launched its third round of pre-roll videos that crushes its own ads for a viewer's entertainment and convenience. The company created five different … Read the whole story

GALLEGOS United is strengthening its leadership team with Andy Lund joining as design director. In his new position, Lund will be responsible for leading … Read the whole story

Diffusion was named PR agency of record for USA Today Network. The agency will promote USA Today Network's approach to applied technologies for reporting … Read the whole story