The agency confirmed the split, which occurred on February 13. Grey had handled CoverGirl for 26 years and more recently was the lead agency … Read the whole story
The advertising business is pretty much the only industry where you can launch a successful business despite a stupid or silly name. Read the whole story
The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing … Read the whole story
Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targets moms and Millennials with the tagline "Save Up to $100 a Week … Read the whole story
TBWA Worldwide is acquiring a majority stake in UK creative agency Lucky Generals. The Omnicom agency is forming a new unit, the TBWA UK … Read the whole story
Agency veteran Harris has been appointed to the new role of global chief strategy officer, technology for the Dentsu Aegis B2B agency and will … Read the whole story
I think marketing is going to be getting much, much easier over the next couple of years. The primary challenge to marketers over the … Read the whole story
What begins as a PSA for a deadly disease or texting while driving is actually a humorous campaign for Huawei Mate 9. The ad … Read the whole story
Doner LA hired Mike Cessario as creative director, reporting to Jason Gaboriau, who was recently promoted to chief creative officer. Cessario joins the agency … Read the whole story
The Media & Entertainment Services Alliance (MESA), a community of technology executives and companies involved in media & entertainment, tapped Bob Gold & Associates … Read the whole story