MAD Agency Daily
Thursday, February 23, 2017
  • Grey And Coty Part Ways

    The agency confirmed the split, which occurred on February 13. Grey had handled CoverGirl for 26 years and more recently was the lead agency … Read the whole story

  • Marketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.

    The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing … Read the whole story

  • Groupon Targets Money-Saving Millennials, Moms In New Campaign

    Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targets moms and Millennials with the tagline "Save Up to $100 a Week … Read the whole story

  • TBWA Worldwide Gets 'Lucky'

    TBWA Worldwide is acquiring a majority stake in UK creative agency Lucky Generals. The Omnicom agency is forming a new unit, the TBWA UK … Read the whole story

  • Gyro Taps Mike Harris For New Strategy Role

    Agency veteran Harris has been appointed to the new role of global chief strategy officer, technology for the Dentsu Aegis B2B agency and will … Read the whole story

  • CMOs' Vision Crucial To Their Success

    I think marketing is going to be getting much, much easier over the next couple of years. The primary challenge to marketers over the … Read the whole story