by Steve McClellan
Data and intelligence are at the core of the new agency that Omnicom created for McDonald's after it won the fast food giant's U.S. … Read the whole story
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by Richard Whitman, Columnist
According to a new study, 82% of Americans register concern over fake news and 71% say it contributes to incivility. Read the whole story
by Steve McClellan
CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story
COMMENTARY
by Martha Hiefield, Op-Ed Contributor
There's a growing body of evidence that demonstrates the hiring process can be heavily influenced by unconscious bias, even among experienced recruiters and hiring … Read the whole story
by Larissa Faw
The North Carolina Craft Brewers Guild has appointed BooneOakley as its first AOR. Previous marketing was developed in-house and earlier by ShapiroWalker Design, Winston-Salem, … Read the whole story
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by Tobi Elkin
In today's quickly evolving, highly fragmented advanced TV universe, everything begins with data, says Mike Bologna, president, GroupM's Modi Media, speaking about his agency's … Read the whole story
by Laurie Sullivan
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story
by Larissa Faw
As part of the project, HECHO EN 72 brought in documentary director Kassim Norris to create a film that illustrates how everyone is connected … Read the whole story