• by Amy Corr  @MediaPostOTL, March 20, 2017

VML hired two and promoted two in an effort to strengthen its creative department and integrated production offerings.

Kelly Durham was promoted to executive producer of integrated production. Durham joined VML in 2015 and will focus on managing and elevating the broadcast work done by VML Chicago. Durham will report to Tyler Smith, head of production.

Susan Hatten was hired as a senior producer for the integrated production team, working on Pepsico. She will produce projects for multiple brands, including Gatorade and Tropicana. Hatten began her career in Kansas City, working for Valentine-Radford before moving to Chicago and joining Ogilvy & Mather where worked as a senior content producer for the past 11 years. She will relocate to Kansas City and work out of VML's global headquarters. Hatten will also report to Smith.

Derek Clark was elevated to executive creative director leading Tennessee Department of Tourist Development work and the recently won Electrolux / Frigidaire accounts. Clark joined the agency in 2015 as group creative director of Gatorade. Clark will report to Debbi Vandeven, global chief creative officer. Prior to VML, he worked for Leo Burnett, McGarryBowen and Cavalry, to name a few.

Lastly, Rob Romine was promoted to group director, experience design. He joined the agency in 2008 and has lead the experience design for clients such as FordPass, Common Wealth Bank of Australia, Korean Airlines and Electrolux. Romine reports to Chris Wallen, managing director, experience design.