Marketing agency Journey
Further named Eric Hoover as senior director of organic strategy.
His focus includes SEO/GEO and content for Clarks, Bitly and Tosca Ltd. accounts. Hoover will also explore growth
opportunities in the U.S.
Journey Further CEO Robin Skidmore said cited Hoover’s “deep understanding of the American market, combined with over 17 years of experience translating
complex search and AI data into results for global brands,” as a key asset. He added that the new hire will help the agency “strengthen our team.”
Prior to his
appointment, Hoover was SEO director for the Americas at Jellyfish. In addition, he served as organic media lead for LG Electronics, associate SEO director at Havas Media Group, and associate director
for SEO at Omnicom Media.
His brand work includes Altice, UGG, HOKA, Fidelity Investments and Subaru.
Hoover called his new home “an organization moving at full speed to
build an organic discovery offering that delivers on the modern search landscape.”
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