MAD Agency Daily
Tuesday, March 21, 2017
  • DDB's Clark At The ARF Conference: Data, Intelligence At Our Core

    Data and intelligence are at the core of the new agency that Omnicom created for McDonald's after it won the fast food giant's U.S. … Read the whole story

  • ARF's McDonald Addresses Industry's 'Crisis Of Confidence'

    CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing … Read the whole story

  • Is AI The Solution To Adland's Diversity Problem?

    There's a growing body of evidence that demonstrates the hiring process can be heavily influenced by unconscious bias, even among experienced recruiters and hiring … Read the whole story

  • BooneOakley Wins NC Brewers Guild AOR

    The North Carolina Craft Brewers Guild has appointed BooneOakley as its first AOR. Previous marketing was developed in-house and earlier by ShapiroWalker Design, Winston-Salem, … Read the whole story

  • Modi Media Approaches The Advanced TV Ecosystem

    In today's quickly evolving, highly fragmented advanced TV universe, everything begins with data, says Mike Bologna, president, GroupM's Modi Media, speaking about his agency's … Read the whole story

  • Google Apologizes As Analyst Downgrades To 'Hold' On Brand Safety Concerns

    With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the … Read the whole story

  • Murad, HECHO EN 72 Reveal EyesUp Campaign

    As part of the project, HECHO EN 72 brought in documentary director Kassim Norris to create a film that illustrates how everyone is connected … Read the whole story