by Steve McClellan
TJX, parent of T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post, spent $402 million on advertising in its fiscal year 2017, which ended in … Read the whole story
-
by Richard Whitman, Columnist
The whole Down East thing is not really something you discern through research. It's what you glean through osmosis. Read the whole story
-
by Larissa Faw
Global ad growth will slow in 2017 to 3.7%, with total advertising revenues reaching $511 billion, according to Magna. Digital-based ad sales will grow … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
The current 'scandal' over poor ad placement is simply a result of a decade-long race to the bottom on costs. The result is an … Read the whole story
by Larissa Faw
The program brings both Mindshare executives and agency clients together, making it more unique than a standard female leadership training or retreat programs. Read the whole story
by Larissa Faw
Constellation Brands is introducing the second phase of its multi-faceted campaign to promote Victoria, considered Mexico's oldest beer. Read the whole story
by Steve McClellan
Russell Dodson has been appointed co-Executive Creative Director of Raleigh, NC creative agency Baldwin&, replacing agency co-founder David Baldwin who is stepping into the … Read the whole story
-
by Larissa Faw
Hirsch will help guide Havas Chicago as it evolves away from the traditional agency model. The company created what it calls the first-ever agency … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
In the ultimate irony, Google is called out and boycotted at the same time that new research shows video brand safety is actually the … Read the whole story