MAD Agency Daily
Friday, March 31, 2017
  • Mindshare Wins TJX Media Business

    TJX, parent of T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post, spent $402 million on advertising in its fiscal year 2017, which ended in … Read the whole story

  • Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will Soar

    Global ad growth will slow in 2017 to 3.7%, with total advertising revenues reaching $511 billion, according to Magna. Digital-based ad sales will grow … Read the whole story

  • We Don't Need Brand Safety, We Need Brand Care

    The current 'scandal' over poor ad placement is simply a result of a decade-long race to the bottom on costs. The result is an … Read the whole story

  • Mindshare, Charlotte Beers Create Community X

    The program brings both Mindshare executives and agency clients together, making it more unique than a standard female leadership training or retreat programs. Read the whole story

  • Victoria Celebrates Mexican Weather

    Constellation Brands is introducing the second phase of its multi-faceted campaign to promote Victoria, considered Mexico's oldest beer. Read the whole story

  • David Baldwin Takes CEO Reins At His Namesake Agency

    Russell Dodson has been appointed co-Executive Creative Director of Raleigh, NC creative agency Baldwin&, replacing agency co-founder David Baldwin who is stepping into the … Read the whole story

  • Havas Chicago Lands New ECD

    Hirsch will help guide Havas Chicago as it evolves away from the traditional agency model. The company created what it calls the first-ever agency … Read the whole story

  • Irony Alert! Google Boycott Bites As Video Safety Improves

    In the ultimate irony, Google is called out and boycotted at the same time that new research shows video brand safety is actually the … Read the whole story