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by Larissa Faw
Although advertisers have improved their briefing process, agencies say a lack of alignment, clarity and timing remain major challenges. Read the whole story
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by Richard Whitman, Columnist
To get the practice up and running, the agency is working with customer engagement agency Kitcatt Nohr and marketing agency Chemistry. Read the whole story
by Larissa Faw
The New York office will run the business, which begins immediately as the network will broadcast the FIFA Confederations Cup Russia 2017 this summer. Read the whole story
by Larissa Faw
In addition, the brand is launching Propel Co:Labs, a national program that offers fitness classes with music, seminars, as well as presentations and expert … Read the whole story
by Laurie Sullivan
The ad series created by Omnicom's McDonald's-dedicated We Are Unlimited agency features four ads that are now posted to YouTube on a channel that … Read the whole story
by Sarah Mahoney
The ad is running on sports programming, including MLB and playoff games for both the NHL and NBA. The campaign includes digital, mobile, social … Read the whole story
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by Laurie Sullivan
Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate … Read the whole story
by Karlene Lukovitz
The character is shown winning a hot pepper-eating contest with a tough-as-nails-looking dude. In the longer version, "The Man's" feisty female companion also demonstrates … Read the whole story