Driven by three burgeoning trends -- social listening, "digital storytelling," and real-time marketing -- a majority of big marketers plan to boost both their … Read the whole story

In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, … Read the whole story

New York-based creative agency StrawberryFrog has bought itself back from public relations giant Apco Worldwide, both sides confirmed Monday. Apco had acquired the agency … Read the whole story

McCann New York was named Agency of the Year and Digital Agency of the Year, while McCann Workgroup was named Network of the Year, … Read the whole story

The agency is working with consumer rights advocacy group Reclame Aqui Institute to launch the Color of Corruption (Vigie Aqui in Portuguese) platform to … Read the whole story

In the UK, the brand holds a strong share of the baby wipe market, and the brand is hoping to parlay some of that … Read the whole story

The ad, which the company created in-house, is scheduled to run on HGTV, DIY and USA Networks, as well as all of Carhartt's social … Read the whole story