• by Amy Corr  @MediaPostOTL, May 9, 2017

The VIA Agency was named agency of record for Theravent, creators of a device clinically proven to reduce or eliminate snoring. The agency is charged with developing a communications plan and ad campaign to support Theravent's nationwide launch. Work will launch later this year.

"We're thrilled to have the opportunity to work with Theravent on a product that helps improve the quality of people's lives," said Leeann Leahy, CEO of VIA. "A significant amount of studies have concluded sleep is directly linked to people's overall health and happiness, and Theravent is an important solution to ensure a peaceful night free of snoring. We are excited to be Theravent's creative partner and are honored to be a part of such a critical time for its business as they expand nationwide."

Theravent spent $1.7 million on measured media in 2016, per Kantar Media.