• by Fern Siegel , Yesterday

Cactus has been tapped by Wright-Patt Credit Union, Inc., the largest credit union in Ohio, as integrated AOR. The remit is to grow the company's member base, while expanding into new markets.

The account was won after a competitive pitch.

Cactus will create brand strategy and positioning, campaigns across TV, video, radio, out-of-home (OOH), social, display and search. It is also charged with media planning and buying.

First campaign work is expected in June.

"Wright-Patt Credit Union has built a stellar reputation with its members as a reliable, trusted financial partner since 1932. Our job is simple: We just need to let people in Ohio know that not only can they bank at Wright-Patt Credit Union, but it is the clear choice if they want a banking partner that puts their needs first,” Joe Conrad, CEO, Cactus, told Agency Daily.

“We selected Cactus at an important milestone in our nearly 100-year history because they share our values and brought a clear point of view on how to move our brand forward,” added Tracy Szarzi-Fors, senior vice president, marketing at Wright-Patt Credit Union. “Our identity is rooted in the people-helping-people philosophy, and we wanted to express that in a more bold, confident way.”

The Denver-based Cactus' clients' include Fjällräven, Wings Credit Union, Colorado Lottery, Arapahoe Basin Ski Area and the North Carolina Education Lottery.