Gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom's OMD and WPP's … Read the whole story
A new report, Make a Lasting Impression, from Kantar Millward Brown explored the company's database of 160,000 tested ads to determine the factors which … Read the whole story
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangements. One in four plan their purchases while still at home. About one-third … Read the whole story
The 100-person advertising agency currently operates seven locations in the Southeast offering public relations (PR), advertising and digital marketing services. The two shops have … Read the whole story
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Havas Worldwide, Weinstein was Group Creative Director and led work for Hefty, Reynolds, … Read the whole story
- COMMENTARY
What's the role of the television upfronts? I know the old answer was to convince advertisers where they should spend their money over the … Read the whole story
A travel agency for kids. Chipotle gets real. Let's launch! Read the whole story
RAPP Worldwide hired Dan Goodman as director of business development, working from the agency's New York office. Goodman reports to Mitchell Caplan, U.S. chief … Read the whole story
5W Public Relations was named PR agency of record for Servcorp, a provider of office space solutions for businesses. The agency will create a … Read the whole story
