by Steve McClellan
Gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom's OMD and WPP's … Read the whole story
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by Richard Whitman, Columnist
A new report, Make a Lasting Impression, from Kantar Millward Brown explored the company's database of 160,000 tested ads to determine the factors which … Read the whole story
by Larissa Faw
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangements. One in four plan their purchases while still at home. About one-third … Read the whole story
by Larissa Faw
The 100-person advertising agency currently operates seven locations in the Southeast offering public relations (PR), advertising and digital marketing services. The two shops have … Read the whole story
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by Philip Rosenstein
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
by Steve McClellan
McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story
by Larissa Faw
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Havas Worldwide, Weinstein was Group Creative Director and led work for Hefty, Reynolds, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What's the role of the television upfronts? I know the old answer was to convince advertisers where they should spend their money over the … Read the whole story