by Larissa Faw
The new agency will lead all media planning, buying and analytics for the fashion company's portfolio of brands. The incumbent agency was PGR Media Read the whole story
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by Richard Whitman, Columnist
Ad tech firm Sonobi today is unveiling its new ad campaign, "Beware Of The Yank," a film series (from White Lightning + The Judge's … Read the whole story
by Steve McClellan
CEO Martin Reidy has left the digital CRM agency. Media veteran Jim Warner has been named Ansira's Executive Board Chairman. Read the whole story
by Joe Mandese
Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, has gone from the long-tail to one of Madison Avenue's biggest, signing Dentsu … Read the whole story
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by Philip Rosenstein
Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. … Read the whole story
by Larissa Faw
Developed with Red Tettemer O'Connell + Partners (RTO+P), a new single-market "takeover" campaign in Portland, OR includes 15-second "Made Of Iceland" commercials, event sponsorships, … Read the whole story
by Steve McClellan
Digital agency Barbarian, part of Cheil Worldwide, has appointed Chuck Fletcher chief technology officer. The 25-plus-year industry veteran was most recently technology director, learning … Read the whole story
COMMENTARY
by Ed Keller
Everyday influencers count their online followers in the hundreds, not millions, as celebrities do. But they have something celebrities lack - credibility. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Flow, the highly engaged mental state when we're completely absorbed with the work at hand, may be the one thing that machines can't replicate … Read the whole story