MAD Agency Daily
Wednesday, May 24, 2017
  • Media Storm Wins Perry Ellis Business

    The new agency will lead all media planning, buying and analytics for the fashion company's portfolio of brands. The incumbent agency was PGR Media Read the whole story

  • Management Shakeup At CRM Shop Ansira As CEO Departs

    CEO Martin Reidy has left the digital CRM agency. Media veteran Jim Warner has been named Ansira's Executive Board Chairman. Read the whole story

  • Dentsu Aegis' MKTG Signs On For Bogusky-Backed Video Venture Brandzooka

    Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, has gone from the long-tail to one of Madison Avenue's biggest, signing Dentsu ... Read the whole story

  • Havas Group Launches 'Control Tower' For Programmatic Trading

    Havas Group has announced the release of the Client Trading Solution (CTS), a programmatic solution offering clients visibility and control over their advertising campaigns. ... Read the whole story

  • Reyka Vodka Doubles Down On Portland With New Campaign

    Developed with Red Tettemer O'Connell + Partners (RTO+P), a new single-market "takeover" campaign in Portland, OR includes 15-second "Made Of Iceland" commercials, event sponsorships, ... Read the whole story

  • Cheil's Barbarian Hires Razorfish Vet For CTO Role

    Digital agency Barbarian, part of Cheil Worldwide, has appointed Chuck Fletcher chief technology officer. The 25-plus-year industry veteran was most recently technology director, learning ... Read the whole story

  • Celebrity Endorsers Are Not Influencer Marketing

    Everyday influencers count their online followers in the hundreds, not millions, as celebrities do. But they have something celebrities lack - credibility. Read the whole story

  • Flow And The Machine

    Flow, the highly engaged mental state when we're completely absorbed with the work at hand, may be the one thing that machines can't replicate ... Read the whole story