MAD Agency Daily
Friday, May 26, 2017
  • MeringCarson Lands JetSuiteX Media, Creative AOR

    MC will be tasked with developing messaging--aimed at business and luxury travelers--that promotes the private jet brand and its coach-priced seating. Read the whole story

  • Laughlin Constable Taps Havas Vet For New Media Role

    Ad agency Laughlin Constable, which has offices in Chicago and Milwaukee, has hired industry veteran Vanessa Watts as its EVP Media in charge of ... Read the whole story

  • Deutsch Appoints CSO For Its LA Office

    Rob Campbell joins as partner/chief strategy officer for the IPG shop's Los Angeles Office, effective May 30. He will oversee the office's 30-plus strategy ... Read the whole story

  • Study Shows 3% Of Sources Cause 68% Of Ad Fraud

    A new study by fraud detection company Fraudlogix finds that a majority of ad fraud is concentrated in a small percentage of sources within ... Read the whole story

  • Time To 'Do More Digital' -- But Rationally, Not Blindly

    You read and hear it everywhere in the ad and marketing world: Do more digital. I've been in digital advertising since the early 1990s, ... Read the whole story