• by Larissa Faw , May 25, 2017

JetSuiteX is appointing MeringCarson (MC) as media and creative AOR for the year-old public charter airline following a formal review. The account was previously handled by a local Los Angeles agency on a project basis.

MC will be tasked with developing messaging--aimed at business and luxury travelers--that promotes the private jet brand and its coach-priced seating. Last year, for instance, one-way fares started at $59 between its locations in Burbank, San Jose, Concord and Las Vegas.

The first advertising under this new partnership will launch later this summer across a variety of media platforms. Projected ad expenditures are not being disclosed.

MC landed this account, in part, due to its travel/tourism experience and what the client believes is its clever consumer-centric creative skills, as well as its familiarity with California. (It has offices in Sacramento and the San Diego area.)

“This breakthrough product we have in JetSuiteX deserves equally breakthrough marketing, and MeringCarson impressed us from the get go with its energy, unbelievable travel and tourism experience and passionate team,” said Rachel Porges, vice president of sales and marketing for JetSuiteX.

JetSuiteX aims to reinvent the luxury travel experience.

As it competes with other private charter services, last year JetBlue signaled its support by making an undisclosed investment in the company.