• by Fern Siegel , Yesterday

ReachTV’s travel media network, which streams sports and lifestyle content to thousands of airports and hotel rooms, has tapped Orange142, a digital marketing agency, as its media-buying strategy partner.

Orange142, which focuses on mid-market brands, will handle media planning, buying and performance efforts across ReachTV’s network.

The alliance gives Reach TV a strong media strategy, while Orange142 gains key media access for its clients across Reach's omnichannel travel network. 

“This collaboration is about unlocking the full value of the travel ecosystem,” said Maria Lowrey, president of Orange142. “Together, ReachTV and Orange142 — two leaders in the travel and tourism space — are creating a unified platform that empowers brands to reach, inspire and engage travelers in more meaningful ways, before, during and after their trip.”

The partnership builds on ReachTV’s new Travel Sync 365 platform, which it says integrates mobile data, location intelligence, premium content and retail visitation, to more than 20 million geo-fenced locations.

For airports, the alliance creates new opportunities to enhance the in-terminal experience and build incremental revenue. 

Reach TV claims viewership of 50+ million travelers per month.

Lynnwood Bibbens, ReachTV CEO, added: “This partnership turns every moment of the journey into an opportunity for meaningful engagement.”