The Cannes Lions Festival of Creativity has named OMD Worldwide Media Network of the Year after winning one Gold, five Silver and five Bronze … Read the whole story
Yes Publicis, you got your big headline at Cannes this year. Doesn't look like the industry believes it. Read the whole story
Havas Ad shop Arnold Worldwide has rejiggered its North American leadership structure elevating three executives to new positions. Read the whole story
"If you don't have your ad viewed, you are dead," Weed told a Cannes audience on Wednesday. He wants advertisers to "join up the … Read the whole story
L'Oreal Paris is raising awareness of its partnership with the Prince's Trust in the UK by changing its iconic tagline "Because I'm Worth It" … Read the whole story
COMMENTARYIn a world of constant technological disruption, it is better to disrupt your own business model before the marketplace disrupts it for you. That … Read the whole story
COMMENTARYToday's empowered consumer is forcing marketers and the content they are creating to begin addressing personal identifiers rather than traditional demographics Indeed, only 44% … Read the whole story
COMMENTARYA panel discussion billed as "how athletes and brands can change the world" at the Cannes Festival of Creativity in Cannes, France, this morning … Read the whole story
Former Isobar U.S. President Jim Butler has been named President of the Consulting & Solutions Division of Intersection, a company that provides urban tech … Read the whole story
The Chevrolet Local Marketing Associations around the country have shifted their media buying business to Carat, part of Dentsu Aegis. The incumbent on the … Read the whole story
United Airlines and its agency mcgarrybowen New York are introducing the first-ever campaign to incorporate live traffic data dynamically to inform New York travelers … Read the whole story
