• by Steve McClellan , June 21, 2017

Former Isobar U.S. President Jim Butler has been named President of the Consulting & Solutions Division of Intersection, a company that provides urban tech and consumer services like the LinkNYC Wi-Fi Network in New York.

Butler will lead the Intersection team working with cities, airports, major real-estate developments, and retail destinations to deliver smart technologies and an array of consumer services and “experiences.”  

Intersection Consulting & Solutions clients include Hudson Yards, the big real estate development project going up on New York’s West Side, Port Covington, a 250-acre mixed-use community being developed by Sagamore Development in Baltimore and Caruso, developer of retail environments such as The Grove in Southern California.

Prior to Isobar, Butler was Senior Vice President of Roundarch which was acquired by Aegis Media in 2012. Earlier, Butler led the financial services practice at Razorfish.

“Every organization—even established category leaders—must evolve to meet the growing expectations of consumers, and Intersection is a pioneer when it comes to helping companies reinvent themselves for the 21st century,” stated Butler. “I couldn’t be more pleased to join this incredible team and to bring my breadth of experience to help drive the next generation of strategies and technologies that connect the digital and physical worlds.”