MAD Agency Daily
Thursday, June 29, 2017
  • WPP Still Struggling To Normalize Operations After Cyber Attack

    In a Twitter update early Wednesday morning, the firm stated it had taken steps to "contain" the attack, but was still working to "return … Read the whole story

  • Gallegos United Names New Co-President-CCO

    Harvey Marco has been tapped for the role. He succeeds Dave Damman who is leaving to return to Minneapolis. Read the whole story

  • Content Company CreativeDrive To Acquire DoubleDigit

    The acquisition follows a wave of recent hires by CreativeDrive from the advertising and media production industries and last year's alliance with one of … Read the whole story

  • Digital Players Adopt IAB Ads.txt Specification

    The Interactive Advertising Bureau's IAB Tech Lab said that after a review process, it has released the final version of the specification for its … Read the whole story

  • TAG Debuts App Tool To Protect Ads From Pirated Content

    The Trustworthy Accountability Group (TAG) this week is rolling out a new resource for piracy-minded marketers. The tool has identified more than 8,000 apps … Read the whole story

  • Ready, Shoot, Aim: Sometimes, You Have To Operate This Way

    How much of your advertising campaign is strategic vs. impulsive? What balance do you strike between thinking things through from the outset and implementing … Read the whole story