Well it looks like not everyone was thrilled with the recent announcement that WPP was merging its Wunderman and Possible operations. Read the whole story
That's according to Zenith Media which predicts that mobile will account for 72% of online viewing by 2019. Read the whole story
Through the first half of 2017, the firm won $1.2 billion in net new business, which was driven by its victory in the $800 … Read the whole story
The campaign is designed to attract Millennials to the city, the first time The Dallas Regional Chamber has focused on a specific age group … Read the whole story
- COMMENTARY
I have written in the past that the CMO of today is really the chief advertising officer, because many of the traditional CMO duties … Read the whole story
The Roberto Clemente Museum and advertising agency MARC USA are launching a national grassroots petition campaign to retire Clemente's number 21. The campaign kicked … Read the whole story
Julie Berger is departing IPG's Initiative Media to join Media Storm as executive director, audience networks. In this newly created role, she will focus … Read the whole story
John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital—as its global creative agency, after a review, the companies have confirmed. The … Read the whole story
