MAD Agency Daily
Wednesday, July 26, 2017
  • Motorola's Huckfeldt: Facebook Didn't 'Move The Needle' In Re-Launch Campaign

    "We spent quite a lot on Facebook last year," says Jan Huckfeldt, VP, global marketing & communications, Motorola. However, the strategy didn't "move the ... Read the whole story

  • Will Packer Media Acquires Narrative_

    Co-founded by Russell Simmons and Tricia Clarke-Stone, Narrative_ develops marketing campaigns for clients including Under Armour, JCPenney, Samsung and Santo Mezquila. Read the whole story

  • IPG Posts 'Disappointing' Second-Quarter Results

    A number of factors contributed to what CEO Michael Roth acknowledged was a disappointing quarter, including unfavorable currency fluctuations, losses on the sale of ... Read the whole story

  • Curmudgeon, Chicken Little Or Cognoscenti?

    My previous column about the potential shallowness encouraged by social media drew a few comments that indicated I was just being a grumpy old ... Read the whole story

  • Millennial Women Know Sexy From Sexualized; Why Don't Marketers?

    It's a big deal for brands, since 80% of women say they don't trust brands anymore. And 80% say they feel misunderstood by marketers, ... Read the whole story

  • Hulu, YouTube Included In Nielsen's C3/C7 Digital TV Ratings

    Digital Hulu and YouTube TV viewing will be included in Nielsen's Digital in TV ratings only when Hulu or YouTube TV viewers see the ... Read the whole story