"We spent quite a lot on Facebook last year," says Jan Huckfeldt, VP, global marketing & communications, Motorola. However, the strategy didn't "move the … Read the whole story
It's a U.S. media assignment that will be led from the shop's San Francisco office. Read the whole story
Co-founded by Russell Simmons and Tricia Clarke-Stone, Narrative_ develops marketing campaigns for clients including Under Armour, JCPenney, Samsung and Santo Mezquila. Read the whole story
A number of factors contributed to what CEO Michael Roth acknowledged was a disappointing quarter, including unfavorable currency fluctuations, losses on the sale of … Read the whole story
My previous column about the potential shallowness encouraged by social media drew a few comments that indicated I was just being a grumpy old … Read the whole story
It's a big deal for brands, since 80% of women say they don't trust brands anymore. And 80% say they feel misunderstood by marketers, … Read the whole story
Digital Hulu and YouTube TV viewing will be included in Nielsen's Digital in TV ratings only when Hulu or YouTube TV viewers see the … Read the whole story
Sprint is challenging competitor Verizon with a multi-faceted campaign from its agency Droga5 playing across TV, radio, digital, social media and OOH. The creative … Read the whole story
Republica has appointed Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations. Ruiz brings more than 20 … Read the whole story
Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.” Agency sources described the RFI … Read the whole story