HomeGoods has nearly 600 stores across the U.S. and offers a selection of top brands and home fashions from around the world. MDC Partners' … Read the whole story
Rakuten will contribute 51% of the investment into the joint venture, while Dentsu will invest 49%. The joint venture, Rakuten Data Marketing, will launch … Read the whole story
PIA Agency is opening its third office in Portland, OR, where one of its clients, HP has a significant presence. The agency also has … Read the whole story
Developed with agency 22squared, the creative showcases Vine star and YouTube personality Zach King surprising shoppers and engaging fans with his "magic" Vine videos. … Read the whole story
- COMMENTARY
Marketing at its most atomic level is very simple - but we tend to overlook the simplicity and create complication that bogs us down. … Read the whole story
Procter & Gamble and activist investor Nelson Peltz are now seeking consumer support in their nasty corporate battle via ads on Google. Read the whole story
FCB West has just launched a whole new batch of creative for Clorox disinfecting products. The agency’s latest “Clean & Healthy Home” campaign consists … Read the whole story
Toby Southgate has been named Chief Growth Officer of McCann Worldgroup. He was most recently Worldwide CEO of Brand Union, a global brand communications … Read the whole story
Ferrellgas Partners is appointing DEG as its first AOR underscoring a new industry trend among clients selecting digital agencies as full-service partners. DEG will … Read the whole story
