Campaign ads include messages such as "A beautiful travel bag is one that stays light even when you over pack." Read the whole story
A group of UK agencies and Channel4 are lending their talents to the #SoWhiteProject initiative which is designed to introduce more diverse images for … Read the whole story
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Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. Unfortunately, some have misinterpreted our … Read the whole story
Dentsu Aegis Network has named long-time WPP executive Rohan Philips global chief product officer of its iProspect unit. Philips, who most recently was vice … Read the whole story
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By creating an in-house agency Intel brought ideation closer to the brand and brought the brand closer to consumer experiences, Yogi Graham, Director, Intel … Read the whole story
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A recent report from Akamai indicates that users have little patience when it comes to making purchases on a mobile device. Here are just … Read the whole story
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Brands are demanding more from their agencies -- such as GroupM offering a new metric of 100% of pixels rather than 50%. Read the whole story
It's not the just the big guns in the agency business (WPP, Havas et al.) that are worried about their business outlook for the … Read the whole story
Interpublic’s Initiative has been awarded global media duties for the Carlsberg Group after a formal review, the client has confirmed. The incumbent was OMD … Read the whole story
Union Wine Company and creative agency Swift are promoting the Oregon-based wine maker's Underwood line of canned wines by capitalizing on the brand's most … Read the whole story
After several new business wins, including ESPN, Tencent and Dos Equis, Droga5 New York is strengthening its creative department with a pocketful of new … Read the whole story
