MAD Agency Daily
Wednesday, August 30, 2017
  • Kipling Launches First Global Brand Campaign

    Campaign ads include messages such as "A beautiful travel bag is one that stays light even when you over pack." Read the whole story

  • UK Agencies Unite For Diversity Project

    A group of UK agencies and Channel4 are lending their talents to the #SoWhiteProject initiative which is designed to introduce more diverse images for … Read the whole story

  • Raising The Bar On Viewability

    Recently, GroupM announced the global rollout of the rigorous viewability standards we pioneered in the U.S. starting in 2014. Unfortunately, some have misinterpreted our … Read the whole story

  • iProspect Taps GroupM's Philips As Chief Product Officer

    Dentsu Aegis Network has named long-time WPP executive Rohan Philips global chief product officer of its iProspect unit. Philips, who most recently was vice … Read the whole story

  • Intel Inside Agency Builds Gaga Experiences

    By creating an in-house agency Intel brought ideation closer to the brand and brought the brand closer to consumer experiences, Yogi Graham, Director, Intel … Read the whole story

  • To Buy Or Not To Buy - The Touchy Subject Of Mobile ECommerce

    A recent report from Akamai indicates that users have little patience when it comes to making purchases on a mobile device. Here are just … Read the whole story

  • Brands Can Take A Bow As Viewability Is Tackled With 100% GroupM Vow

    Brands are demanding more from their agencies -- such as GroupM offering a new metric of 100% of pixels rather than 50%. Read the whole story