by Steve McClellan
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. He succeeds Bill Koenigsberg who … Read the whole story
by Steve McClellan
Mediabrands described the arrangement as its largest analytics and data integration alliance to date, with 14 markets impacted across the globe. The firm's key … Read the whole story
by Steve McClellan
With the acquisition, that division becomes a new company to be named shortly. The unit has built a roster of blue-chip clients, including Coca-Cola, … Read the whole story
by Larissa Faw
Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables marketers to eavesdrop on conversations … Read the whole story
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by Larissa Faw
While data drives increasingly precise and in-the-moment targeting, creative is still at the core of every successful campaign. Read the whole story
by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
When the choices of where to advertise were few -- local radio, local newspapers, local broadcast TV, magazines and Yellow Pages -- the issue … Read the whole story
COMMENTARY
by Joe Mandese
A byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for … Read the whole story
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by Richard Whitman, Columnist
It's really a sad commentary on the racial and political tensions still permeating our society when someone's big idea is to create underpants with … Read the whole story