MAD Agency Daily
Friday, October 20, 2017
  • Marriott Puts Global Media Assignment In Review

    Lodging giant Marriott has put its global media planning and buying assignment into review, the company confirmed today. Incumbent Wavemaker is expected to participate. Read the whole story

  • Publicis Groupe's Q3 Results Lower Than Expected, Ad Sector Stocks Fall

    Publicis Groupe was down more than 6% on the Paris Stock Exchange this morning, while WPP American Depository Receipts traded more than 2% lower … Read the whole story

  • Horizon Partners With SpokenLayer For Voice-Activated Capabilities

    Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story

  • 35 Years Later, Harmelin Remains Independent, Woman-Led

    Harmelin Media, which celebrates its 35th anniversary this week, proves some unconventional truths in the media services industry: An agency can grow, remain independent, … Read the whole story

  • Publicis Reports Improved Organic Growth In Q3

    "Even though we have some preliminary encouraging signs, we remain very cautious and determined to win," Publicis CEO Arthur Sadoun told analysts on an … Read the whole story

  • Sid Lee Grows By A Yard

    Yard will retain its current branding after the acquisition. Its roster of clients includes Nike, Desperados, Beats by Dre, Uniqlo, Jordan, Red Bull and … Read the whole story

  • These Days, Trust No One

    A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. … Read the whole story

  • Will Mobile Become The Dog Wagging TV Advertising's Tail?

    There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, … Read the whole story