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by Steve McClellan
The firm reported a 2% drop in organic revenue growth for the third quarter, including a 5% drop in North America. Read the whole story
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by Larissa Faw
Net new business revenue for the quarter totaled $25.6 million as the network "capitalizes on the changing marketing and communications landscape," said company CEO … Read the whole story
by Larissa Faw
Developed with Office of Baby, the "Very Comfortable" creative is designed to suggest its product line of sheets, towels and robes are so comfortable, … Read the whole story
by Steve McClellan
Joanne Zaiac joins Merkle from Publicis Groupe's DigitasLBi North America, where she spent more than 18 years in senior-level positions, most recently as COO … Read the whole story
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by Larissa Faw
IBM iX has appointed Kelly Mooney as its first Chief Experience Officer. She joined the IBM family in 2016, when the company acquired her … Read the whole story
COMMENTARY
by Al Patton, Op-Ed Contributor
Hear an ad person bring up television as a possible solution by which a brand might market their products or services, and the gasps … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When the media talks about social media and the impact hate speech and Russian political tactics are having on civil society, they list the … Read the whole story
COMMENTARY
by Justin Schuster, Op-Ed Contributor
While the language we use to describe the practice is new, the fundamental concept at the heart of people-based marketing is as old as … Read the whole story
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by Richard Whitman, Columnist
Interpublic Group is preparing to launch a mandatory online anti-harassment course for U.S. workers, which will reinforce its zero tolerance policy for harassment. The … Read the whole story