MAD Agency Daily
Friday, November 17, 2017
  • Havas Reports Slight Improvement In Q3 Results

    Company CEO Yannick Bollore said he was particularly pleased with what he termed "the recovery in North America," where organic revenue growth rose to ... Read the whole story

  • WPP's Latest Salvo In ADK/Bain Battle: We'll Buy More Of The Agency

    Under certain conditions, including the failure of Bain's tender offer for the agency, WPP said it would up its stake in Japan's ADK to ... Read the whole story

  • Trump Bump: Fiji Water's Turn In The Sun

    Viewers were reminded of the time Trump ridiculed Florida Sen. Marco Rubio during the Republican debates for needed water as he spoke. Rubio Got ... Read the whole story

  • City Harvest Rallies New Yorkers With Upbeat, Multimedia Campaign

    The new campaign, developed with pro bono creative and media services, features notably upbeat creative and a media plan that spans radio, TV, digital/online, ... Read the whole story

  • Pssst! Are You Ready To Learn How To Smash Black Friday?

    New research shows that emotion is just as important as the deals in earning email engagement on the big day. Read the whole story

  • Why Have TV Viewers Stopped Channel Surfing?

    We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these ... Read the whole story