That's according to Sparks&Honey, which has released its trends forecast for next year. Read the whole story
Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the … Read the whole story
Developed with agency 22squared and Publix's in-house creative team, this year's "Toast to Traditions" campaign is designed to encourage consumers to engage with the … Read the whole story
n 2017, I made a big shift. I moved out of the ad and marketing tech space and became a more traditional mainstream tech … Read the whole story
The spot, which breaks Jan. 1, was created by Infiniti and the brand's creative agency, 72andSunny Los Angeles. The effort also includes a variety … Read the whole story
With GIF My Year, people can answer five madlibs-style questions with emoji, and get a playlist of GIFs (powered by Giphy's API) that tell … Read the whole story
The Dot is hot. Amazon's mini Alexa-enabled voice device, the Amazon Echo Dot, outsold all other products on Amazon over the holidays. That's saying … Read the whole story
During radio's golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, … Read the whole story
Actor Ryan Reynolds (“Deadpool”) has signed on as a brand ambassador for Air Canada. The Canadian native will be involved with several promotional projects … Read the whole story
Randy Cohen, one of the co-founders of marketing research firm Advertiser Perceptions is taking on the additional role of CEO effective Jan. 1. He’ll … Read the whole story
Finland-based Nokia, the Finland-based telecom networks and equipment provider has tapped San Francisco start-up agency TBD to develop campaigns for its digital health services … Read the whole story