MAD Agency Daily
Thursday, December 28, 2017
  • 2018 Trends: Anti-Ageism, Extinction Tourism, Me Milestones

    That's according to Sparks&Honey, which has released its trends forecast for next year. Read the whole story

  • ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home

    Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the … Read the whole story

  • Publix Toasts All Holidays

    Developed with agency 22squared and Publix's in-house creative team, this year's "Toast to Traditions" campaign is designed to encourage consumers to engage with the … Read the whole story

  • Dear Ad Techs: You Don't Speak The Language Of Marketers

    n 2017, I made a big shift. I moved out of the ad and marketing tech space and became a more traditional mainstream tech … Read the whole story

  • Infiniti Plays Up Seat Comfort In 'Thrones'

    The spot, which breaks Jan. 1, was created by Infiniti and the brand's creative agency, 72andSunny Los Angeles. The effort also includes a variety … Read the whole story

  • Amazon Echo Dot Tops All Holiday Sales

    The Dot is hot. Amazon's mini Alexa-enabled voice device, the Amazon Echo Dot, outsold all other products on Amazon over the holidays. That's saying … Read the whole story

  • What Seasoned Advertisers Can Learn From Podcast Advertising

    During radio's golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, … Read the whole story